Reactive skin, pregnancy,allergies: Rymaunderstands every case.And sells the productthat is right.
A precise question deserves a precise answer. The advisor digs into the need, rules out what doesn't fit, and recommends from your catalogue — never from anywhere else. Then she walks the customer to the order. On your site, on WhatsApp and on your social channels.
test conversations before she was trusted with production
test phase · Beautymarket ↗of requests handled end to end, with no human involvement
measured at Beautymarket ↗health professionals review the advice: a dermatologist, a paediatrician, a pharmacist
before she goes livevisitors a month on the site she is trusted with
traffic measured by SimilarWeb ↗Figures from the test phase and the start of production at Beautymarket, Ryma's first client: traffic measured by SimilarWeb, the rest measured during testing. The detail is in the full case.
Good advice makes the sale. And nobody is there, in the evening, when the customer hesitates.
“Is this right for my skin? Can I use it while pregnant?” — mostly in the evening and at weekends, when nobody answers.
A customer who hesitates and gets no answer has already ordered somewhere else.
One salesperson talks to one customer at a time, during her hours, in one language.
On skincare, a mistake about an active that isn't advised during pregnancy is not forgiven.
Three strengths the others don't have.
General-purpose chatbots disappoint: in France they rank as the least-liked contact channel of all (Ipsos BVA, 5,000 people, 2025). The customers are right. Here is what we built instead:
Advice that fits, and that is right
The advisor learns the brands' official product sheets — products, actives, precautions of use — and absorbs them to give the best possible advice, product by product.
Advice that is safe, approved by health professionals
The advisor is validated before she goes live. Never a recommendation outside your catalogue. And on sensitive cases — pregnancy, allergy, a complaint — a fixed rule: the wheel goes to your team.
Advice proven over 100,000 real conversations
The advisor was trained live on a real beauty store: 100,000 real conversations, run in testing before she was trusted with production. The result: 70% of requests handled end to end.
measured in testing
The advisor runs on AI. The engine is our trade. The results are measured in your store.
Calibrated on the advice documentation of the major dermo brands
Advice as safe as at the counter, on your own site.
You carry the liability on every piece of advice. So does the advisor: a register of guidance reviewed and approved by health professionals — a dermatologist, a paediatrician, a pharmacist — before she goes live. And never a recommendation outside your catalogue.
The advisor advises on products. Sensitive cases are pointed to a health professional.
Pregnancy, an ongoing treatment, a skin reaction: the advisor hands over, exactly as at the counter.
The advisor is fed the brands' official documentation: precautions, actives, incompatibilities.
Everything the advisor says is readable in your dashboard, at any time.
Try the advisor, right now.
Ask the advisor a question, the way a customer would.
On your own store, the advisor would do the same: on your catalogue, in each customer's language, with the right advice for each of them.
The same advisor for your store? Book a demo →Illustrative preview · example prices
Conversation sells. The industry measures it.
The advisor is built on one precise trade: advised selling, on your catalogue. And that trade is measured by the research, case by case:
more conversion among visitors who have a conversation than among those who don't
State of Conversational Commerce 2026 (Gorgias) · 16,000 brands
return on investment in the first month, at a cosmetics brand
bareMinerals · case study published by Gorgias
growth in sales driven by customer advice, at a skincare brand
Topicals · case study published by Gorgias
of customers walk away from a brand they love after a single bad experience
PwC · 15,000 consumers · 2018
And a well-advised customer comes back: in beauty, a product that kept its promise is the first criterion for repurchase, far ahead of price (McKinsey, State of Beauty 2025). The principle is proven. The result depends on one thing only: the quality of the advice on your catalogue.
Beautymarket trusts its customers to the advisor.
Morocco's number one beauty e-commerce site puts its storefront in the advisor's hands.
of requests handled end to end, with no human intervention
measured during testing
visitors a month on the site the advisor looks after
traffic measured by SimilarWeb
test conversations before going into production
testing phase
Every access is your decision. Never a prerequisite.
We start with no access to your systems. After that, each step opens only what is strictly necessary, read-only, under a data processing agreement.
Your catalogue
A Shopify or spreadsheet export, sent by you. Information your customers already see: not your margins, not your customers.
The status of your orders
When you want real tracking and cart follow-up: read-only, data minimised, data processing agreement signed.
Your customer history
For fine personalisation. Only if you decide so, with strict minimisation and a processing register.
At every step: used only by your advisor, never shared, deleted if we stop working together. Hosting, sub-processing and retention periods — the full detail, in writing, is handed to you before any signature.
What stores ask us most
French, Arabic and English. Your customers write the way they speak: the advisor understands and answers naturally, in their language.
The advisor says so to the customer and hands over to your team.
Yes: from the dashboard, your team sees everything and takes over in one click.
Yes. On Shopify, you approve the Ryma app and products, stock and orders sync in real time. On other platforms, the advisor starts from a catalogue export, and a live connection is looked at case by case.
A few days: we build everything.
A clear proposal after we look at your store, never a surprise price. The rate depends on your catalogue and your volumes.
Let's talk about your store.
Try the advisor on this site, on a real catalogue. Then twenty minutes on a call: together we put a number on what the advisor would change for you, line by line. Your figures, not ours.
or straight to: alexandremarchisio@ryma.app
No commitment.