Comparing Gorgias with other tools for your online store? The real question isn't “which tool is best”, it's “what is your problem”. Gorgias is an excellent e-commerce helpdesk: it centralises support requests and helps a team close more tickets, faster. Ryma plays a different part. She is an AI-powered sales advisor who knows your catalogue in depth, advises each shopper the way a good counter assistant would, and walks them to the cart — on your site and on WhatsApp, in English, French or Arabic. If your problem is the productivity of a support team, Gorgias is a good choice. If your problem is the advice that makes the sale — in beauty and skincare especially — you need an advisor, not a ticket desk. Here is the difference, line by line, with every figure attributed.
Gorgias does its job well. The question is: what is yours?
Let's be clear: Gorgias is a very good support tool for e-commerce, and particularly well integrated with Shopify. We quote its own case studies ourselves: at bareMinerals, its shopping assistant returned 8.8 times the investment (figures published by Gorgias); at Topicals, sales driven by customer advice grew 78% (case study published by Gorgias).
Those numbers prove one thing: advice, done well, is a revenue lever. But a helpdesk is built around the ticket. A request comes in, it gets classified, handled, closed. That is the right tool when your problem is the volume of requests.
A beauty or skincare store has a different problem. The shopper doesn't « file a ticket », she asks for advice. « I have sensitive skin and I'm pregnant — what can I use? » is not a ticket waiting to be closed: that shopper wants a safe answer, and then she buys. That is exactly the job Ryma is built for.
Ryma and Gorgias, line by line
| Criterion | Gorgias | Ryma |
|---|---|---|
| The job | Helpdesk: centralise and handle support requests | Sales advisor: guide each shopper to the cart |
| Built for | The productivity of a support team | Product advice that converts, without a dedicated team |
| Languages | International tool, documentation in English first | Answers in English, French and Arabic — the same advisor, not three deployments |
| Product advice | Support automation and recommendations | Advice drawn from the official documentation of the major brands, on a register of guidance reviewed and approved by health professionals: a dermatologist, a paediatrician, a pharmacist |
| Setup | Self-service: you configure it, you tune it | Built for you: the app you authorise on Shopify, or a catalogue export anywhere else |
| Billing | Subscription tied to ticket volume, plus a charge per automated resolution (Gorgias public pricing page, consulted July 2026) | A proposal made for your store after we've looked at it — no meter running per resolution |
| Best for | High-volume, multi-channel support teams | Stores whose products sell through advice: beauty, skincare, technical goods |
The table comes down to one sentence: Gorgias is built for your support team; Ryma, for the shopper who asks before she buys. For the deeper difference between a tool that answers and a tool that acts, read our guide on AI agents versus chatbots.
Billing: a proposal for your store, or a meter per resolution
According to its public pricing page (consulted July 2026), Gorgias charges a subscription tied to ticket volume, with an additional charge per resolution for requests its AI answers on its own. That is consistent with the job it does: the more your support handles, the more you pay.
The consequence is worth seeing coming: if the automation works well, the invoice grows with it. Every conversation the AI resolves carries a marginal cost, and a busy spell — a launch, the holidays, a campaign — lands on the bill.
Ryma makes a different choice. A proposal is made for your store, after we've looked at your catalogue and your volumes, with no meter per resolution. You know what you're paying, and a good season doesn't punish you for it. No surprise invoices.
What a helpdesk will never do for a beauty store
Beauty advice carries more than a sale: pregnancy, breastfeeding, reactive skin, ongoing treatments. A vague answer can cost you a customer — or worse. That is why Ryma draws on the official documentation of the major brands and works from a register of guidance reviewed and approved by health professionals: a dermatologist, a paediatrician, a pharmacist. Sensitive cases are pointed to a professional, exactly as they would be at the counter.
It is also something you can measure. At Beautymarket, the number one beauty and skincare store in Morocco (1,000,000 visitors a month, measured by SimilarWeb), the Ryma advisor handles more than 70% of requests end to end — measured in testing, on their real catalogue. The full case, method included, is public: the Beautymarket case.
For what « reliable » actually means — hallucinations, GDPR, liability — see our guide on reliability, GDPR and responsibility.
Who Ryma is not right for
- You run a large support centre, with several agents, SLAs and dozens of macros: a full helpdesk like Gorgias or Zendesk is built for that. Ryma is not.
- Your catalogue needs no advice — consumables, commodities, price as the only argument: an expert advisor will not earn her keep with you.
- You want to configure everything yourself, self-service: Ryma is a service built for you, with people behind it. That is its strength, but it is not self-serve.
In every other case — and especially if advice is what sells in your store — the comparison deserves to be made on the evidence. Try the advisor live from the home page.
Frequently asked questions
›Can we run Ryma alongside Gorgias?
Yes — they complement each other. Ryma works the pre-sale: product advice, diagnosis, guidance to the cart, follow-up. If your support team already works inside a helpdesk, it stays there; the Ryma dashboard lets them read every conversation the advisor has had and take over in one click.
›Gorgias has AI too. Why choose Ryma?
Gorgias's AI automates support: it resolves requests. Ryma is built for the advice that sells: she knows your catalogue in depth, advises in English, French or Arabic, and her register of guidance is reviewed and approved by health professionals. Two different jobs.
›What does Ryma cost compared with Gorgias?
Gorgias publishes a grid tied to ticket volume, with an added charge per automated resolution (public pricing page, July 2026). Ryma works on a proposal made for your store after we've looked at it, with no meter per resolution. No surprise invoices.
›Is migrating from Gorgias complicated?
There is nothing to migrate. On Shopify, Ryma starts from the app you authorise inside your store — anywhere else, from a catalogue export — without touching what you already have. Your helpdesk, if you keep one, carries on working exactly as before.
Alexandre builds Ryma, the AI-powered advisor for online stores, and writes these guides from real deployments, with every figure attributed.