An AI advisor on WooCommerce, with no plugin to maintain

Every WordPress plugin adds code that runs on every page load, one more attack surface, and one more dependency to watch at every update of WordPress, WooCommerce or your theme. The stores that run well are the ones that install as few as possible.

Ryma keeps that discipline: no plugin, not a line of PHP on your side. The advisor is added through an asynchronous script that doesn't slow your pages down and touches neither your database, nor your theme, nor your checkout. Your WordPress stack stays exactly the one you know.

To begin, she doesn't ask for access to your back office either: an export of your catalogue is enough, with information your customers already see. Any additional access, later, is your decision — never a prerequisite.

WooCommerce exports your products to CSV natively, from the back office (Products, then Export). That is all it takes to start:

1. You export your catalogue: names, descriptions, prices, categories, variations.
2. The advisor learns it in depth: she knows your ranges, their uses, what works with what; she only recommends what exists in your store, never an invented product.
3. You calibrate her: your tone, your rules, what she must never say.
4. She answers: on your site through the script, and on WhatsApp with the same knowledge.

New lines and price changes follow the same path: an updated export, and she is current. For how the advice actually works — assessments, routines, objections — see the guide to the online skin assessment and the honest guide to e-commerce chatbots.

As on any platform, there are two levels to tell apart.

From day one on WooCommerce: full advice on your catalogue, first-line after-sales (delivery, returns, opening hours), guidance to the cart, WhatsApp follow-up. That is where most of the revenue is decided.

The live connection — stock to the second, automatic order tracking — is available today on Shopify, read-only. On WooCommerce it is looked at case by case: your hosting, your logistics plugins and your configuration all matter. We tell you what is possible in your setup before you start, not after you sign.

In every case, when the advisor doesn't know, she doesn't improvise: she hands over to your team, who see the whole conversation in the dashboard.

WooCommerce hosts an enormous number of stores whose products sell through advice: beauty and skincare, supplements, technical goods, high-end craft. These are the stores where a visitor asking a question is a buyer hesitating — and where nobody answers at half past ten at night.

That is Ryma's ground. In beauty, her register of guidance is reviewed and approved by health professionals (a dermatologist, a paediatrician, a pharmacist), and she is fed the official documentation of the major brands. The proof in production: Beautymarket, the number one beauty and skincare store in Morocco, trusts her with a site of 1,000,000 visitors a month (traffic measured by SimilarWeb). The full case is public: the Beautymarket case.

If your WooCommerce store sells advice, the question isn't « should someone answer » but « who answers tonight ».