70% of requests handled end to end: the Beautymarket case.
How Morocco's number one beauty e-commerce store handed its customer advice to the Ryma advisor. The full case, with the method and every figure attributed.
Case updated 13 July 2026
of requests handled end to end, with no human intervention
measured during testing
visitors a month on the site the advisor looks after
traffic measured by SimilarWeb
test conversations before going into production
testing phase
The advisor answers our customers at any hour, and our team takes over the moment a case is delicate. We saw the difference on sales within the first few weeks.
Larbi
Customer service manager, Beautymarket
How the advisor took over the counter.
No system access
Dermatologist, paediatrician, pharmacist
Testing phase, trick cases included
70% handled end to end
- An answer the next day
- Advice during opening hours only
- Every question ties up the team
- An answer in seconds
- Advice 24/7
- The team only gets the cases that need it
measured during testing · production measurements under way
1,000,000 visitors a month, hundreds of dermo-cosmetic references, sharp advice questions. And customers who write in the evening, once the team has gone home.
Answers grounded in the catalogue alone: never improvised. A start from a simple export, without opening a single access. And the team keeping control at all times, from its dashboard.
Ryma learned the catalogue and the house's way of answering. The advisor was tested question by question, clinical trick cases included. For the first few weeks, every conversation was reviewed by the team. Then the house handed her the night counter.
The advisor is live across Beautymarket's entire dermo-cosmetic catalogue. The figures in this case are the figures of that deployment.
The dashboard, as the team sees it.
At Beautymarket, every conversation the advisor holds is read back from a screen like this one: the team takes over in one click, the advisor steps back, then returns.
Detail: Root touch-up spray — received “light brown”, ordered “dark brown” · 75 ml · paid on delivery
Prepared by the AI on 31/08 · 09:41 — customer, order, history and photos attached
Shopify
Saved replies
Every exchange, in full. Your team takes over in one click; the advisor steps back, then returns when you are done.
Demonstration screens. The account is Beautymarket's, the figures are fictional.
What stores ask us most
Every figure carries its source: the traffic (1,000,000 visitors a month) is measured by SimilarWeb; the 70% of requests handled end to end and the 100,000 conversations are measured during testing, on Beautymarket's real catalogue.
70% of requests are handled by the advisor from the first message to the complete answer, with no human intervention. The remaining 30% go to the team: sensitive cases, disputes, requests outside her scope.
Yes, at any moment: every conversation is visible in the dashboard, the team takes over in one click and the advisor steps aside. Sensitive cases (pregnancy, a reaction, a complaint) go to the team by a fixed rule.
Yes: the advisor is built on your own catalogue, whatever your brands. The rollout follows the same method as at Beautymarket: learning the catalogue, testing question by question, then going live in stages.
Every question can become a purchase.
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